The Brand Operating System

Brand teardowns, frameworks, and one thing to do this week. Every Thursday 10am UK from Roy Dano.

5 July 2026

Free Live AI Training

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5 July 2026

I've been quiet. Here's what I'm doing about it

A free live session every Sunday. The next one is tonight, 8pm.

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28 June 2026

Join the weekly training now.

How to build Ai agents that work for you.

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17 June 2026

I went quiet. Here's what I was building.

Over £59,000 through ai automation in the last 90 days.

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Gymshark never built an audience
21 May 2026

Gymshark never built an audience

They borrowed one. The structural move every creator brand misses.

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18 May 2026

Something I should have asked

I've been guessing. I'd rather just ask.

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Liquid Death isn't selling water
14 May 2026

Liquid Death isn't selling water

It's selling identity. Here's the structural move every founder is missing.

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